Cocofina founder tells all
Coconut is technically a type of fruit. It is only classified as a nut due to its high fat (particularly saturated fat) content in the flesh and its products such as coconut oil. Saturated fat is the type of fat which has been found to increase both good and bad cholesterol, leading to an increased risk of heart disease.
At this year’s Natural & Organic Product show coconuts could be found everywhere. Indeed the health industry has gone coconuts over the past 3 years. Whilst it appears that things may have died down somewhat in the coconut water category the ingredient is still finding it’s way into a vast array of products.
Lots of life left in coconut trend
We spoke to Jacob Thundil, the founder of coconut health and nutrition products brand Cocofina. Thundil launched the company himself having been inspired by coconut drinks and set about personally developing his products in his own kitchen. The brand now has listing at a wide number of natural and organic retailers and offers a hugely diverse array of products that includes oils, bars, snacks, supplements, sugars, drinks and more on the way.
Thundil feels that the coconut trend still has a huge amount of life in it due to the health benefits of coconuts and their versatility. Key to its current success is how easily coconuts can be used to make vegan and free-from products and is therefore able to gain further popularity off the back of these trends. There has also been a lot of hype recently about the fact that the saturated fat found in coconuts called medium-chained triglycerides is healthier, but this hasn’t been proven in humans yet, only animals.