Going the extra mile
For the past five years, sports nutrition has been one of the fastest growing market categories of consumer health globally, according to Euromonitor International. With $1.2 billion in sales in 2012, the European sports nutrition market is led by the United Kingdom, followed by Germany and Sweden. Historically, sports nutrition consumers have been limited to bodybuilders and athletes; however, this is changing as weekend sport enthusiasts and lifestyle users are creating new market opportunities. Regardless of your athletic level, sports nutrition supplementation can provide an array of benefits including increasing workout performance and building lean body mass.
Palatinose by Beneo is the only fully but slowly digestible and low glycaemic carbohydrate. Due to the slow uptake it provides balanced and prolonged energy, reflected by a low and steady blood glucose response curve. It is derived from sucrose and has a very mild natural taste while being kind to teeth. It is ideal for sports nutrition thanks to its sustained energy supply and increased fat oxidation. Overall, it perfectly suits all sports, functional and wellness foods or beverages.
Endurance athlete Stefan Schlegel successfully completed the 2014 Race Across America (RAAM), utilising Palatinose as his main carbohydrate energy source during the race. Schlegel finished fifth (Solo Male Under 50) and completed the race in 10 days, 14 hours and 32 minutes, besting his 2012 finish by an impressive 15 hours. His accomplishment is all the more admirable, considering that he suffered from a bad injury on Day 1 of the race (due to a punctured tyre).
Billed as “the world’s toughest bicycle race,” RAAM is a grueling 3,000 mile cross-country competition from Oceanside, CA to Annapolis, MD. The race is 30 percent longer than the Tour de France and racers must complete the distance in a maximum of 12 days.
Nutrition is a key factor for the racers. Prepared with the assistance of a nutritionist, Schlegel’s diet consisted of 12,000 to 14,000 calories per day consumed via 3.9 to 6.6 gallons of liquids. These liquid meals contained 20 percent protein, 20 percent fat and 60 percent carbohydrates. Schlegel consumed two pounds daily of Palatinose, a natural carbohydrate that provides full carbohydrate energy in the form of glucose in a balanced and sustained way. By this method, Palatinose helps endurance athletes keeping their energy level consistent over an extended period of time. Moreover, the functional carbohydrate promotes enhanced fat oxidation during physical activity, thus saving carbohydrate reserves for longer endurance. Palatinose has a mild sugar-like sweetness and can easily be incorporated into all kinds of liquid foods, not only in sweet isotonic sports drinks but also in savory soups. It is well tolerated even at high daily consumption rates.
Schlegel credits much of his performance to his personalized diet:
Creapure from AlzChem AG is a globally recognized brand for creatine, a small amino acid like substance which occurs naturally in the human body acting as an energy carrier. Creapure is now available in chewable tablets with glucosee, offering single doses of creatine. Creapure Gluco offers additional functional benefits over conventional tablets containing glucose “Dual” energy supply with the shortterm glucose effect and the longer term creatine release Just three chewable tablets cover the daily creatine requirements Easy to use – each tablet contains just the right amount of Creapure suitable for on the road, while playing sport or simply as a snack between meals.
Due to its unique amino acid composition, the collagen peptides Peptan® by Rousselot® offer unique benefits not available from other protein sources. The ingredient’s proven bio-functional activity can be used as a key differentiator for innovative active nutrition products in an increasingly crowded market.
Activities such as running and cycling often involve repetitive, high impact movements that can lead to damage to cartilage, tendons and ligaments and result in excess stress on joints. Collagen makes up 70-95 per cent of joint cartilage. An extensive body of scientific evidence has demonstrated collagen peptides’ ability to promote healthy and flexible joints and ligaments, as well as to reduce pain.
With its unique combination of specific amino acids such as hydroxyproline, glycine and glutamic acid, collagen peptides have been proven to help prevent joint matrix degeneration, minimising joint pain and supporting connective tissue. Indeed, a 2008 study involving 147 sports enthusiasts showed a statistically significant reduction in joint pain among the group that took collagen peptides.
Collagen peptides’ preventative effect on the connective tissues can limit discomfort and reduce the risk of joint related injury, by increasing the production of aggrecan and type II collagen in the joint matrix. Aggrecan is important in the proper functioning of articular cartilage because it provides a hydrated gel structure that gives the cartilage load bearing properties.
Univestin from Lake Chemicals and Minerals is a proprietary blend of herbal ingredients which has been clinically researched for its positive effects on inflammation and joint pain which represents the next generation for joint health formulations. By adding this ingredient to a current glucosamine/chondroitin/MSM product, it is possible to give the consumer a ‘double action’ product. The Univestin will have a fast impact; reducing pain and inflammation, while the glucosamine, chondroitin and MSM will work more long term.
This nutrient has a massive growth forecast for the next 3 years. With global sales expected to reach $700m by 2017, there has never been a better time to introduce astaxanthin to a product range. Many consumers are becoming more aware of its use for eye health and immunity, but the research for sport is just as exciting and especially for endurance athletes. The beauty of this ingredients is that you only need 6mg per dose which lends itself perfectly to both stand-alone products along with formulations.
Boost & burn
Natural ingredient Svetol by Naturex helps sports enthusiasts to achieve their goals by burning fat while decreasing fat body mass. The latest published in-vitro study shows that this unique green coffee bean extract derived from 100% premium Robusta beans increases the lipolytic activity by 124% vs. control in fat cells.
Emerging trends in sports nutrition are now driving the sector towards greater convenience and accessibility of products. Thus, sports beverages and ready-to-mix solutions, which are easy to carry and consume on the go are growing in popularity. Naturex is showcasing this market with a pre-workout mix concept containing Svetol and specifically formulated with a triple action for pre-workout. Svetol is safe and supported by published scientific studies and can be used in any food preparation and food supplements. Moreover, the ingredient is also suitable for formulations targeting athletes because it has been extensively analyzed and does not contain any substances listed on the WADA prohibited list.
Dr Paul Lohmann Isotonic Sport Mineral Premix has been carefully adjusted to the body‘s needs in electrolytes during sport activities. The potassium, sodium, magnesium and calcium compounds contained in this premix are highly soluble, bioavailable Therefore it is important for the athlete
During vigorous physical activity, your body loses a lot of fluid through the skin. This loss in fluid can amount to 2-3 l/h for a physically-fit person, and about 600-900 ml/h for someone not exercising regularly! Along with the water, a lot of important electrolytes (potassium, sodium, magnesium, calcium) and energy are lost during perspiration. These electrolytes are involved in the maintenance of the fluid balance, muscle function, digestive process and nervous function to have beverages available which assure an optimal supply of water, energy and electrolytes. Isotonic beverages have the same osmotic pressure as human blood. This characteristic effects a quicker stomach passage, digestion and resorption compared to normal water.
 Clark, K.L., Sebastianelli, W., Flechsenhar, K.R., Aukermann, D.F., Meza, F., Millard, R.L., Deitch, J.R., Sherbondy, P.S. and Albert, A. 2008. 24-week study on the use of collagen hydrolysate as a dietary supplement in athletes with activity-related joint pain. Current medical research and opinion, 24 (5): 1485-1496.
 Kiani C., Chen L., Wu Y.J., Yee J.A., Yang B.B. Structure and function of aggrecan. Cell Research 2002; 12(1):19-32.