Breakthrough whey protein developed by Arla Foods Ingredients
HYDRO 365, which is making its debut at Health Ingredients Europe 2012, is a completely soluble whey protein hydrolysate. Arla Foods Ingredients hopes this will provide manufacturers with the ability to create completely clear ready-to-drink sports nutrition beverages that will appeal to a wider proportion of consumers than ever before.
HYDRO 365 is UHT stable, pH neutral, has a low bitterness profile and is unique among whey proteins in that it can be incorporated into sports nutrition beverages at very high levels. Most other high protein sports nutrition beverages suffer badly from astringency – an undesirable sensory attribute that results in a dry and rough sensation in the mouth.
Besides beverages, the new whey protein hydrolysate can also be formulated into a comprehensive range of sports nutrition product formats, including powders, gels, bars and tablets.
Whey protein is already known to be the most effective type of protein for aiding recovery, thanks to its rich amino acid content. But whey protein hydrolysates like HYDRO 365 are scientifically proven to offer far-superior benefits because they are digested and absorbed more quickly, optimising the body’s muscle-building and repair response following exercise. In one study, which monitored athletes taking whey protein hydrolysates after exercise, the results indicated that they could recover their full peak power and eliminate muscle soreness after just six hours, compared with several days in the case of standard whey protein.
Demand for efficacious post-exercise recovery products among serious athletes – both professional and amateur – is rising fast all over the world. According to Euromonitor, global sales of protein-based sports nutrition products rose by 59% to $5.4 billion between 2006 and 2011.
We spoke to Troels Laursen, Senior Manager, Health & Performance Nutrition, Arla Food Ingredients at Health Ingredients Europe who explained the application of Hydro 365 in sports nutrition.
Source: Arla Foods