Sports nutrition brand features on Crowdcube
Hench Nutrition is an established online sports nutrition business that manufactures its own product range in-house and has become the first of its kind in the UK to feature on leading crowdfunding website Crowdcube
Founder and Managing Director, John Horwell explains the reasons behind this move:
“I launched Hench in 2011, working from my parent’s spare bedroom and funded everything in the beginning on a credit card. Since then, thanks to some hard work and innovative product ideas, we have achieved sales to date of over £2 million. We have developed a robust business model and now our plans are to continue to grow the business with more staff, new and exciting products and a wider marketing strategy. To do this, I made the decision to invite investors to come on board through Crowdcube.”
The UK sports nutrition market is currently worth £300 million in the UK with global projections taking the value to $37 billion worldwide by 2019. In a market with such a massive growth potential, Horwell believes that with his proven business model, now is a great time to seek investment.