Health products driving the upward trend
The food and beverage industry is going through a period of substantial growth. Sales in products with specific health benefits and those renowned for their health properties are driving the upward trend in health and wellness. Today’s consumers are seeking beneficial and functional foods that will provide solutions to their nutritional challenges and to their overall health and wellness. With an expected real term growth of 7% by 2017, the global health and wellness industry is on its way to hitting a record high of $1 trillion dollars. The Netherlands, home to this year’s Hi Europe, is showing significant development and opportunity, with an 18% increase in health and wellness sales between 2008 and 2013. In addition, sales in the Benelux region reached €10 billion in 2013 and are expected to reach €11 billion by 2018.
To capture these market trends, Health Ingredients Europe and Ni will provide a global meeting place and environment for buyers and sellers in the worldwide health and wellness ingredients industry. The show will take place on 2-4 December 2014, in Amsterdam RAI, The Netherlands. It will highlight ingredients and solutions for food and drink formulation and reformulation, dietary supplements, nutraceuticals, organics, and packaging and processing.
Health Ingredients Europe 2014 and Ni promises over 500 world-class health and wellness suppliers in one location, all offering solutions for innovative food and beverage applications over 3 days. The show attracts a global audience of over 8,000 attendees from the health and natural ingredients industries.
In addition to adapting to the latest trends in the global food and beverage industry, HiE is about bringing in new business, inspirations and new energy, while conveying innovative ideas and suppliers to the market. Whether suppliers and visitors seek to improve existing products or systems, get educated on market and industry trends, or radically innovate through new technologies and new business processes, Hi Europe is the place to be on the 2-4 December.
Rousselot®, will be showcasing its multifunctional and health ingredients, paving the way for innovation. The focus will be on innovative concepts using its clean label gelatine range and bioactive collagen peptides (read more)
Algatech will exhibit its line of AstaPure natural algae astaxanthin . Offering astaxanthin concentrations in oleoresin form extracted using super critical CO2 extraction technology, Algatech’s newest is 20% astaxanthin (read more)
Roquette will be presenting a selection of functional and nutritional natural-origin ingredients. The solutions presented open up new opportunities for formulators looking for food profiles with a favourable nutritional balance (read more)
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Beneo will demonstrate the potential that reduction and replacement presents to manufacturers as growing numbers of consumers experience the benefits of avoiding certain foods (read more)
Kampffmeyer Food Innovation will pick up on three major consumer trends: health, wellbeing and clean label with its Vein of Gold wheat aleurone and SnowWheat whole grain micro granules (read more)
Carbery and Synergy will unveil “Taste for Performance”, a unique collaborative protein and flavour platform to provide formulators with an unrivalled ability to develop nutritional products (read more)
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Salt Reduction: Challenges and opportunities for the food industry
Salt reduction has been one of the most prevalent topics in the food industry for many years, with a recent study by the Harvard School of Public Health regarding salt intake as one of the major health issues of today’s population. The report, which refers to salt as ‘a deadly poison‘, states that 99.2% of the global population in industrial societies receive too much sodium and that an estimated 1.65 million people die annually from excessive salt intake, which can lead to diseases such as heart attack, stroke and high blood pressure.
Salt is added to foods to enhance taste, increase product shelf life and improve texture. While high contents of salt appear in many foods such as finished products, baked goods and seasoning mixes, we are increasingly seeing foods with reduced salt content appearing on supermarket shelves. The World Health Organization (WHO) recommends a maximum intake of 2 grams of sodium per day, but the current global average is 3.95 grams per day. In order for the salt content in finished foods to be reduced, the food industry has had to develop new and innovative solutions and research the reduction of salt content during processing, while leaving the taste and stability of the salt the same.
Hi Europe 2014 exhibitor Akzo Nobel Functional Chemicals BV, is one of the industry’s companies driving innovation by offering alternative solutions and ingredients, and conducting further research on the topic. They have created a simple solution for the reduction of sodium in food products, as they now supply a mineral salt which contains only 50% sodium, yet still offers the same flavour as common salt. They have developed a technology which combines the salt, potassium chloride and the flavour in a single grain of salt.
Matthijs Bults, Business Development Manager at AkzoNobel Salt Specialties, commented:
Salt reduction is one of the main themes that will be addressed at Hi Europe 2014, by suppliers and through onsite educational opportunities, as numerous companies exhibiting have found ways to reduce salt in products without altering taste, stability or durability. The innovations that will be on offer at the show are cost effective and easy to implement into various reformulations of foods.
Volac will present their Volactive UltraWhey range of WPC80 and WPI powders, used extensively throughout UK & European lifestyle and sports nutrition markets for their nutritional health benefits (read more)
Naturex, responding to increasing market demand for natural products with high fruit content and no added sugar, will present a range of fruit powders fortified with vegetable fibers and arabic gum (read more)
Fortitech will demonstrate product formulation is an art form as they present Fortified Dream Puffs targeting beauty and a Powdered Beverage that contributes to overall health and wellness (read more)
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FrieslandCampina Ingredients will present concepts for healthy ageing and weight management such as a new ready-to-drink beverage and explain the ratio between whey and casein (read more)
Davisco Foods International with continue to showcase the life long benefits of their Alpha-lactalbumin, the purest, isolated form of bovine α-lactalbumin commercially available (read more)
Diana Food will present new health and nutrition trends as well as its solutions from natural ingredients to balance nutritional profiles and to boost product formulations with health benefits (read more)