SportArt help to generate discounts
Beach Fit studios based in the United Kingdom has taken something of a revolutionary approach to membership fees by offering rewarding discounts to member based upon how much energy they output.
Using SportsArt’s Eco-Powr equipment and the Senza+ app, members are able to track how much utility-grade energy they generate and send back to the power grid with every workout.
This approach helps to reduce the gym’s carbon footprint and further promotes Beach Fit’s aim to become a sustainable ecogym. It also increases customer loyalty, as members receive discounts off of their monthly membership dues based on their overall energy output.
Beach Fit’s sustainable approach to People, Planet, and Profit is also drawing a lot of attention from media and quickly becoming a new best practice for operators in the fitness industry aiming to cater to millennials.