Aggressive growth strategy continues
Gold’s Gym announced today that it has signed a new deal to acquire The Rush Fitness Complex – a regional gym chain. The deal is officially slated to close in the next month.
All 23 of the new locations will be corporate-owned, growing the brand’s corporate-owned gym portfolio to 146, a 40 percent increase from the gym chain’s 104 corporate-owned gym count from July 2013, just one year ago, and an 80 percent increase from its July 2012 count of 81 corporate-owned gyms.
As part of the agreement, The Rush Fitness Complex’s 23 clubs will be rebranded under the Gold’s Gym name, which is expected to be complete by the end of the year, and will remain open throughout the transition. All existing memberships will be honored at the new locations – automatically converting to Gold’s Gym memberships without any interruption to current members. These members will also be given the option to gain travel privileges to the Gold’s Gym network of more than 700 locations in 38 states and 28 countries.
Gold’s Gym President Aaron Watkins, said: