Three new agency partners appointed
GNC Holdings announced the addition of three new communications partners to help drive profitable growth for the brand. The new agency partners – Consigliere (brand management/creative/advertising), CrossMedia (media/communications planning) and 22squared (digital and social media) – were selected after a multiple-month review and assessment process.
Jeffrey R. Hennion, Executive Vice President, Chief Marketing and e-Commerce Officer, comments:
"In our relentless quest to search for innovative ways to connect our customers to their best, GNC is focused on ensuring we have the right marketing partners to deliver against that promise. Each of the agencies that competed to be a part of our team presented sound ideas, but these three companies demonstrated a deep understanding of our business, strong expertise in their respective areas and the ability to work with our highly collaborative and data driven marketing group."
Consigliere, based in Brooklyn, NY and Greenwich, CT and founded by a collection of retail-seasoned managing partners, is an accelerator agency that specializes in the growth of ambitious consumer propositions that have included Birchbox, Harry’s, StellaService and Under Armour.
CROSSMEDIA is a fiercely independent, international media agency with over 230 people in six offices and whose clients include KIND Snacks, Madison Square Garden and White Castle.
22squared is an independent advertising agency focused on building brand experiences that drive business results in today’s ever changing media landscape. Its clients include Dunkin’ Donuts, Publix Super Markets, Inc. and Costa Rica Tourism.