Increased consumer awareness a key driver
The global tea polyphenols market is looking to grow. Innovations in functional beverages are one of the key trends, upcoming in the market. Tea polyphenols have strong presence in the Functional Beverages market in the form of shots, stick packs, and ready-to-drink teas, and the growth is supported by the growing retail sector.
Tea polyphenols are chemical compounds present in tea leaves. It includes catechins, theaflavins, tannins, and flavonoids. Green tea, oolong tea, and black tea are derived from the same plant, Camellia Sinensis, but processed differently. Black tea comprises completely oxidized tea leaves, oolong tea comprises partially oxidized tea leaves, and green tea consists of tea leaves that have not been oxidized at all. Tea polyphenols are considered safer than tea as they are caffeine-free and have better absorption properties. Apart from the anti-oxidative properties, the health benefits of tea polyphenols include prevention of cancer, heart diseases, diabetes, neurodegenerative diseases, and diseases related to old age.
Analysts forecast the global tea polyphenols market to grow at a CAGR of 7.42% over the period 2014-2019. Growing awareness among consumers about the health benefits of polyphenols is the prime factor driving the market. Consumers are increasingly looking at adopting healthy lifestyles to prevent disease and achieve a better quality of life, boosting the demand for antioxidants.
The growing awareness among the public about the health benefits of tea polyphenols as a dietary supplement and functional beverage also fuels the market growth. The aging global population is driving the demand for tea polyphenols in the form of teas, ready-to-drink teas, nutraceutical supplements, and functional beverages.
The growing consumer focus on health and wellness foods coupled with the health benefits of tea polyphenols make them a product of high demand.
The health benefits of tea polyphenols from weight loss to longevity and heart health also open up the market for product developers to come up with new product formats with functional ingredients to increase the consumer interest and the sales in the market.
Source: Sandle Research