Making way for the Apple Watch
Apple Store has ceased sales of Nike’s Fuelband+ SE and Jawbone’s UP24 fitness tracker bands. With its new Apple Watch due to launch in April the company will no longer be offering competitor fitness products through its retail stores as well as its website. Currently the MIO Alpha is the only wrist worn fitness device still available, but this will also be removed before the Apple Watch launch. Apple will however continue to sell none wrist worn devices such as Jawbone’s UP Move and the Wahoo TICKR.
The range of wrist-worn fitness trackers offered at Apple’s retail outlets has been scaling back since November 2014 when the company stopped selling Fitbit activity tracking devices. The tactic is thought to be a re-branding effort designed to place Apple at the forefront of fitness accessories by cleaning up and minimising the range offered at its retail stores.
The Apple Watch offers much of the functionality offered by most rival fitness trackers combined including the tracking of metrics like steps, calories and sleep as well as rear mounted optical sensors to monitor heart rate, and live iPhone interconnectivity.
Although the Jawbone UP24 has already been superseded by the UP3 and Nike have all but retired the Fuelband, despite it finally being implemented on Apple’s Health app only last month, the move will no doubt come as a blow to fitness tracker companies as Apple Store has been a key retail channel as well as a proponent of the technology.