Nearly 40% market share
Fitbit is the early leader in the market for digital fitness trackers with nearly 40% of the market, according to new research. The 2Q 2014 survey of more than 5,000 U.S. broadband households found that Fitbit is far ahead of its closest competitors Samsung (14%), Nike+ Sensor (14%), and Nike Fuelband (8%).
Harry Wang, Director, Health & Mobile Product Research, Parks Associates, said:
Analysts recommend companies can achieve long-term success in the digital fitness tracker industry with the following strategies:
- Standardize measurements of fitness progress and simplify the fitness management process
- Enrich the user experience by tracking other elements of healthy living
- Introduce fitness management and coaching services to deepen user engagement and demonstrate value
Connected trackers will account for 52% of all digital fitness tracker unit sales in 2014 and reach 81% by 2018 (66 million units).
Source: Parks Associates