Pink Fitbit Flex raises money for American Cancer Society
In honor of National Breast Cancer Awareness Month Fitbit has unveiled a new pink Fitbit Flex wristband and announces a partnership with the American Cancer Society. Throughout October, Fitbit will raise awareness and funds in the fight against breast cancer by contributing $10 to the American Cancer Society for every pink Flex wristband sold.* Together, Fitbit and the Society are taking steps to finish the fight against breast cancer.
Breast cancer is the most frequently diagnosed cancer in women in the U.S. and a leading cause of cancer-related deaths. The American Cancer Society works to save lives by helping individuals get well and stay well, by finding cures and fighting back.
Colleen Doyle, MS, RD, Director of nutrition and physical activity for the American Cancer Society, said:
Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. Like the American Cancer Society, Fitbit is fighting back too, offering an exclusive color for consumers to show their support for a special cause, with proceeds going to help the Society finish the fight against the disease.