Innovation on show
Finished Products Europe, part of the Vitafoods Europe show hosted over 175 global suppliers presenting a wide range of off-the-shelf and private label products. The show’s New Products Zone featured a variety of innovations launched within the last 12 months, from sports performance to joint health. Here are just some of the product innovations that were on show..
Sprouted Brown Rice Protein from Now International is for those people who may be allergic to other protein sources such as whey, egg and soy. A natural product with no added ingredients, the protein powder mixes well with a variety of beverages.
Celluless food supplement from Laboratoire PYC contains a clinically proven anti-cellulite ingredient to reverse the effects of orange-peel skin, a common cosmetic ailment that causes the skin to pucker and dimple.
Vitafor Probi Intestis from Probi AB is a probiotic gastro capsule which provides scientifically proven results that prevent the symptoms of IBS such as adominal pain or bloating.
Thinness Orange Drink from Althae & Natural Foods is a powdered food supplement that can be diluted using cold water and has been proven by clinical trials.
Reg’Activ Cholesterol from VF Bioscience is an innovative formulation combining probiotic bacteria Lactobacillus fermentum ME-3 that has been manufactured as a cardiovascular health aid.
Colestia from Nova Diet S.A. contains Monakolin K, a red yeast rice extract, which is certified by EFSA as maintaining normal blood cholesterol levels. One capsule a day provides 10mg of Monakolin K and have none of the side effects that come with statins.
Magnox Sport from Naveh Pharma immediately improves exercise capacity and performance as well as enhancing recovery after exercise making a suitable supplement for all levels of physical expenditure.
Siflex – Marnys from Martinez Nieto, S.A. is made with orthosilicic acid, which studies suggest protects against the loss of bone density. Ingredients include glucosamine sulphate, 300mg of MSM and 800mg of chondroitin sulphate, which scientists believe reduces arthritis pain.