EHFA and FIBO sign partnership agreement
The European Health & Fitness Association (EHFA), based in Brussels and the largest international tradeshow for health and fitness, FIBO, announced today that they have agreed on the development of a number of joint activities, taking place in 2014 and beyond.
First, in January 2014 the 2 partners will organise the first ever “FIBO Innovations Tour”, which will take place in 4 major cities; Helsinki ( 21/1) , Stockholm (23/1), London (28/1) and Warsaw ( 30/1) . During a one day seminar organised by EHFA and FIBO, in cooperation with the local national association in each country, various speakers will address the current trends and major innovations in the sector. Target group for the Innovations Tour are decision makers and opinion leaders; leading club operators, managers, personal trainers, healthcare officials, etc. Participation is free.
Second, FIBO and EHFA will jointly organize the first “EHFA European Health & Fitness Forum” which will take place in Cologne on April 2nd 2014. The EHFF will cover topics like developments in healthcare in Europe, demographic trends, socio-economical develoments and their impact on the health & fitness sector between now and 2025. Speakers will come from Universities, the EU and the H & F sector. During the Forum new research will be released and presented for the first time on the size and scope of the sector as well as some recommendations for policy making to combat physical inactivity of the European population. Participants of the EHFF will be policymakers, healthcare experts, insurance executives, leading fitness operators and training companies. The day long Forum will be followed by an International reception.
Third, FIBO has agreed to become a co-sponsor of the EHFA / Deloitte European Market Research which will be published early April 2014 and of which key findings will be presented during the EHFF.
Herman Rutgers, EHFA Board Member comments:
Ralph Scholz, Event Director FIBO adds: