138,000 visitors descend on Cologne
FIBO 2015 welcomed a total of 138,000 visitors over four event days, recording another attendance increase of 22,000 visitors (19%) over last year. Altogether 725 exhibitors from 40 nations presented the latest fitness and health industry trends and innovations on a floor space of 130,000 m².
Hans-Joachim Erbel, CEO of organiser Reed Exhibitions Deutschland, says:
“FIBO is among the leading trade fairs with the strongest growth momentum worldwide. The scale of this development is unparalleled in the international trade fair business”
In the span of only five years, FIBO managed to almost triple attendance and boost the number of exhibiting companies by nearly 50%. Back in 2010, when FIBO was staged in Essen, 53,000 visitors and 560 exhibitors attended the industry trade fair. Again this year, the altogether 58,000 tickets allocated to private visitors had already sold out before the show even started.
FIBO Director Ralph Scholz, adds:
“The development of the fitness and health market continues with strong momentum and the industry is still on the up and up, as this year’s FIBO helped to underscore”
More than nine million Germans hold gym memberships today, which is more than 11% of the total population and another 6% more than a year ago. More than 50 million people train in fitness and health facilities Europe-wide.
And, as the economic trend index tallied at FIBO by an independent market research company confirms, prospects remain bright. The results showed that nearly 60% of surveyed companies expect business to continue to grow or grow strongly; only 11% forecast a slight business cool-down. The pronounced readiness to invest seen at FIBO matched those findings. Over 40% of trade visitors came to Cologne with concrete plans to invest. A third of them placed orders of 50,000 euros or more while the trade fair was still ongoing. And 6% of them closed deals valued at over half a million euros.
This development was buoyed in equal parts by domestic German and foreign demand, as Marco Jakobs, sales director of Johnson Health Tech GmbH, emphasises:
“Massive numbers of both national and international customers and prospects frequented our stand, especially on the first two days. We are entirely satisfied with the outcome.”
In all, one in five trade visitors came from outside Germany, including the 320 leaders from 28 nations who participated in the “2nd European Health & Fitness Forum” held in conjunction with FIBO.
The next FIBO will take place at the Exhibition Centre Cologne from April 7th 2016.