Fitness First connects with Wexer Virtual
Connected Fitness Labs, a stand-alone subsidiary of Fitness First, and Wexer Virtual today reveal that they have partnered. The two companies have combined Connected Fitness Labs’ intelligent health & fitness app and Wexer Virtual’s platform and exercise content from top brands, to create a fitness solution that can be white labelled by gym chains anywhere in the world.
The new solution, that will be available with clubs’ own brands, will develop personalised workouts, set goals and provide access to a library of hundreds of exercises, video demonstrations and group exercise classes. It will track members’ progress and provide feedback on their fitness.
From an operator’s perspective, the app will provide data on member behaviour to help clubs improve the overall gym experience and drive retention. Additionally, the solution will soon have an online booking system and allow clubs to create in-club challenges and engaging digital leader boards.
Looking one layer deeper, the Wexer Virtual/Connected Fitness Labs solution applies the principles of behavioural psychology to deliver a truly engaging fitness experience, fusing technology, fitness expertise and motivational science to gain and retain members for longer while providing the gym chains tools to increase secondary revenue through digital services and in-app purchases.