Industry head warns
A market forecast estimates a loss in retail value sales for the pro/prebiotic drinking yoghurt market of around €500 million since 2012 in Austria, Belgium, France, Germany, Netherlands and the UK (Euromonitor).
IPA Europe is engaged in developing a European framework giving appropriate information to consumers on the presence of probiotics in food, helping to differentiate nutrition information from evidence-based health claims. Rosanna Pecere, the body’s new Executive Director, comments:
“Europe is currently lagging behind the American and Asian probiotics markets and may continue to lose market opportunities.The EU’s current approach is unintentionally leading consumers to misinformation or leaving them with no information at all.
This is particularly regrettable given that consumption of probiotics not only has benefits for general wellbeing but may also contribute to cost savings at a societal level. While we are optimistic about the global growth about probiotic foods and supplements, we need to consider strategies for the future of the industry in the EU.”