Fitness tracker reaches profitability
The Endomondo Sports Tracker fitness app has reached the 20 million user milestone while remaining a popular, highly rated fitness app across most mobile operating systems. The milestone was reached just as Endomondo celebrated the 5th anniversary of the 2008 launch of its first mobile app.
The user base continues to grow steadily across Europe and the United States. Endomondo has also seen increased uptake in South America, Australia and Southeast Asia. Due in part to this expansion, Endomondo confirms it has reached a state of profitability allowing it to maintain operations and development without additional venture capital. The main revenue channels have become the subscription solution, called Endomondo Premium, as well as the paid Endomondo PRO app and advertising.
Since launch, Endomondo has motivated users to track more than a billion miles of activity. That equates to nearly 4,500 trips to the moon. More than half the miles logged come from cyclists who have peddled 614 million miles or 25,000 trips around the globe. Running, however, is the most popular fitness activity accounting for 41 percent of total workouts and racking up 272 million miles or more than 10 million marathons. The third most popular physical activity is walking which totals more than 85 million miles.
Mette Lykke, CEO and co-founder of Endomondo, said she believes the increased adoption rate can be attributed to the social nature of the service, as well as the addition of desirable features such as the recently launched Training Plans.