Fire, water and earth girls
ellemental is a new approach within the concept of holistic ‘concierge’ health providing an online lifestyle and nutritional support community for women. Subscribers receive a monthly package of protein, multi-vitamins and green tea. They also gain access to the member area when they can receive advice and support from health expert.
In keeping with its name sake ellement divides it offering into three different elements reflecting 3 main groups:
- Fire: women who are regular gym goers to train often and hard receive a high performance whey protein to support rapid recovery.
- Water: those who are at a more entry level within fitness receive a protein to suppress appetite to support weight management.
- Earth: this is for those on a plant/non-dairy based diet so receive a plant based protein
Julian Okines the Direct of ellement explains that value in this holistic approach is that it doesn’t take women’s money, set them up with unrealistic expectations and leave them to fail as so many health programs do. By supporting women step by step the aim of ellement is to change women’s mind sets enabling them to achieve goals step by step.