More insects on-the-go
This July, Eat Grub – a brand of insect cooking ingredients, has set it sights on the snack market with its new Eat Grub bars. Available in two flavours: Coconut & Cacao and Cranberry & Orange bar, they are packed full of natural goodness and contain an extra special ingredient: cricket powder.
High in protein, minerals like iron and calcium and containing essential amino acids like Omega 3 and 6, crickets are rightly being hailed as the food of the future (read more). And they are here now, in a handy-sized snack bar.
“Insects are tasty, nutritious and sustainable, but despite this, it will take some time before people are eating whole insects. Our Eat Grub bars allow people to access the benefits of eating insects without having to see them.”
Shami Radia, Co-Founder of Eat Grub
Eat Grub successfully funded the launch of the bars through a Kickstarter campaign in November of last year. The bars will initially be retailed in a number of smaller supermarkets such as Planet Organic, independent health food stores, and are already in discussions about stocking their bars with a national supermarket.