Designed2Eat is an online free-from retailer, launched by Food Marketing Management student Charleh Dickenson, selling all manner of freeform products, including their own range of products.
Despite being free-from Designed2Eat’s Fudge Browne achieves a soft and moist texture with a chewy baked texture on the top. The taste is somewhere between a brownie and a free-from bar due its main ingredients being dates, providing a source of fibre and good carbs helping to maintain digestive health and boosting energy. The rest is sunflower seeds, coconut and cocoa.
When this is described as a freefrom bar we aren’t kidding. It’s free from pretty much anything associated with allergies and intolerance including dairy, gluten, eggs and corn making it suitable for virtually anyone from celiac to paleo to vegan. It also doesn’t kick out dairy ingredients then replace them with nasty stuff like soy.
Whilst the minimal, low plastic packaging is welcomed, the overall design and communication used are less successful with the branding being weak, and overload of information in mismatching fonts making the product seem like a confused and confusing ‘health product’ rather than appalling as a tasty brownie. The overuse of social media icons is also a source of great frustration.
Its ingredients list is all natural and unbelievably small. The main ingredient is dates, which explains why it reminded us of a giant freefrom bar, as it seems the majority use dates as their key ingredient. And why not as dates are a great source of fibre and good carbs helping to maintain your digestive health and boosting energy. The rest is sunflower seeds, coconut and cocoa.
It is important not to confuse freefrom and healthy. If a product leaves out a few ingredients that aren’t good for some people, this doesn’t necessarily mean that its nutritional profile or potential health benefit has improved. Designed2Eat’s Fudge Brownies are equally as indulgent as a normal brownie you’d buy from a supermarket in that they offer near enough around the same in terms of fat and calories, and in fact at 47% it can be a little bit more sugary then most. That said it does offer more in terms of protein and fibre.
For those suffering with allergies, or those who want to eat more natural foods Designed2Eat’s Fudge Brownies provide a decent, independent, occasional indulgence option.