Strength equipment launched at IHRSA
Cybex has unveiled the new Eagle strength line at IHRSA. The 12-piece line of selectorized strength equipment will provide high-end and trainer-focused facilities with an unmatched range of biomechanically superior, advanced engineered, aesthetically inviting pieces that provide all users with an unparalleled workout experience. The new line will be available in spring 2014.
Art Hicks, CEO of Cybex, said:
An independent survey showcased the importance of strength training for today’s gym-goers, with over 81% of respondents saying strength exercises are essential in helping them achieve their fitness goals. The survey also shows that today’s exercisers have more diversified goals than those of 10 years ago. Strength equipment is used to build lean muscle, boost capability, improve bone density, manage chronic conditions, and burn calories, and the benefits are more generally recognized.
While the catalyst for the launch of the new Eagle line was a three-year customer-focused initiative that was recently concluded by Cybex, the survey results further validated the findings. A large majority of survey respondents said that traditional strength equipment is an essential staple in their workout routine, allowing them to reach goals of building and maintaining muscle mass as well a fit and healthy body composition.
Restyled, Refined & Reimagined
Since the Eagle line was first launched, Cybex has set the bar for strength offerings. The company has now completely overhauled both the technology and design of the Eagle line, combining unmatched biomechanics with fashion-forward aesthetics, to deliver the next-generation of exercise equipment.
Reimagined from the ground up, the design has been restyled and now boasts a sleek frame, double-stitched cushion accents for a refined look and durability, contoured seats for added comfort and more accessible water bottle and towel holders. New features have also been added to provide users with the educational tools needed to safely and effectively achieve their fitness goals. Intuitive placards illustrate proper use and movement, instructional videos (standard and advanced) can be accessed via QR code and mobile app, and a smartphone and tablet holder has been added to allow for on-machine viewing. One thing that hasn’t changed is the focus on the end user’s experience, emphasizing the need for simplicity, ease of use and consistent results.
The Eagle line’s patented Dual Axis Technology allows users to train in either pre- or user-defined patterns of motion. Independent arm motion encourages symmetrical strength and development while converging and diverging movements afford natural movement. Users can also optimize their workouts with an incremental weight system and gas-assisted adjustments for the seat and back pads.
The just-announced Cybex Eagle line ultimately offers end-users of all levels the most unique and premium experience on the market, while providing both diversified workouts and a balanced approach to fitness.