New look bar now stocked nationwide
Launching nationwide from today is Crobar, a selection of health-focussed, energy bars made with cricket flour. Crobar is the first food product to retail in the UK that uses insects as an ingredient and is set to revolutionise the health food market. Containing fruits, nuts and protein-rich cricket flour, the bars are a healthy source of vitamins, antioxidants and protein as well as being gluten, soy and dairy free. Crobar is the first product by UK company Gathr and is available in two delicious varieties; Cacao and Peanut and will come with a RRP £2.29 a bar. The products are now stocked at selected Whole Foods Market, Nutri Centre and other stores as well as online.
Amidst the recent health implications linked to red meat and the sustainability issues around livestock farming, insects are becoming a more viable and accepted source of nutrition in Western culture and have long been a staple of diets across the world. Insects are already available to buy as food in the UK, but Gathr takes things one step further by using them as a key ingredient and incorporating them into everyday food.
Crobar by Gathr contains Cricket flour, a powder ground from roasted crickets and available in two delicious flavours. For nut lovers there’s Peanut & Cricket Flour made with peanuts, sultanas, dates, sunflower seeds and cricket flour, which is packed with antioxidants and minerals. For those with more of a sweet tooth there’s Cacao & Cricket Flour, an energy bar made with cacao, chia, goji berries, cranberries and cricket flour, which is high in fibre and omega 3 fatty acids.
Organic cricket flour is sourced for Crobar from crickets that have been fed a diet of organic nuts, seeds and fruits to give them a nutty flavour. The reason for using crickets is that they contain more protein and less fat than an equivalent amount of beef, plus are high in iron and vitamin B12. Crickets also produce far less CO2 than cows and to produce 1lb of crickets takes just four litres of water compared to 9000 litres for 1lb of beef.