Research highlights changing attitudes
New research conducted by Cargill has shown that at least 98 percent of consumers have now heard of omega-3 oils and an increasing number are more likely to purchase products containing ALA, EPA or DHA omega-3 oils. The research titled ‘Fatitudes’ looks at how consumers perceive a variety of oils and fats in packaged goods. It was conducted in 2013 and repeated in 2014 with a representative sample of more than 500 U.S. consumers age 18-68, who are grocery shoppers for their household.
"The Fatitudes research will help our customers better understand opportunities specific to fats and oils. It provides consumer insights to help develop or reformulate products and grow market share."
Kristine Sanschagrin, marketing manager at Cargill Specialty Seeds and Oil
Cargill hopes that the information from the study, in particular the insights into how consumers view omega-3 oils, could help food and beverage manufacturers develop products with messaging that is meaningful to grocery shoppers. Specifically, DHA omega-3 has the most impact of purchase intent (23 percent) followed by EPA (16 percent) and ALA (11 percent).
Earlier this year the company introduced IngreVita, a drop-in oil ingredient to help food manufacturers boost the nutritional benefits of their products (read more). IngreVita is a combination of high oleic canola oil, fish oil and proprietary antioxidants, and contains EPA and DHA omega-3s, which are long chain polyunsaturated fatty acids that play an important role in heart health and brain development.