Drinks giants launch Calories Count vending program
Coca-Cola and Dr Pepper have launched Calories Count, a new vending scheme aimed to make it easier for consumers to find the calorie counts when they make purchases at vending machines. Jim Johnston, president of Beverage Concentrates at the Dr Pepper Snapple Group added,
Meanwhile Coca-Cola has also championed Energy Balance as part of the Calories Count programme, with city employees in Chicago and San Antonio pitted against each other in a wellness challenge.
The ABA Foundation also announced it will fund a $5 million “wellness challenge” between the cities of Chicago and San Antonio. Through Chicago’s “Chicago Lives Healthy” and San Antonio’s “Three Month HealthPOWER Weight Loss Challenge”, over the course of a year, city employees and their families are going to battle it out to see who can be the healthiest city employees and lose the most weight.
Coca-Cola, its beverage industry peers of the American Beverage Association (ABA) and the cities of Chicago and San Antonio are launching a Calories Count Vending Program. This initiative will give people the choices, information and encouragement they need to choose the beverages that are right for themselves and their families.
The Calories Count vending program, builds on a prior Coca-Cola commitment to place front-of-pack calorie labeling on nearly all beverages worldwide. Steve Cahillane, President and CEO, Coca-Cola Refreshments said,
Source: Coca-Cola/Dr Pepper Snapple