Nike recently unveiled their uniforms for the Chinese team who will be competing in the London 2012 Olympics. The red uniforms include an array of innovations including Nike’s Lunar Hyperdunk shoe and its lightest-ever Hyper Elite basketball uniform. China Track & Field will also be kitted out with Nike Pro TurboSpeed uniforms which features aerodynamic drag reduction technology.
The design of the uniforms also draw upon Chinese culture by combining calligraphy with modern architectural design elements. In addition Nike also used materials derived from recycled bottles to support their ‘Better World’ ethos which addresses use of environmentally preferred materials, reduction of waste and eliminating toxics.
Controversy In The US
Whilst Nike, an America brand, were kitting out the Chinese team, American label Ralph Lauren have designed the opening ceremony uniforms for the US team. A red, white and blue, blazer, beret and trouser ensemble, manufactured in China.
In a tweet US Olympian Nick Symmonds extended his gratitude to the Chinese manufacturers,
However Republicans and Democrats were quick to protest against the decision. Speaking at a news conference at Capitol Hill, Senate Majority Leader
Harry Reid told reporters,
Olympic boost for Taiwan
Indications are that the real victors from the Olympics will be the Chinese. Specifically sports and fitness manufacturers in Taiwan. Johnson Health Tech have reported a prounced increase in sales due to the Olympics with growth in revenue over 30% for five consecutive months. The Olympics have also driven demand in sports footwear. Several major OEM suppliers to brands including Adidas, Nike & Puma have reported that due to increased shipments and higher unit prices, revenue has improved by over 9%.