100% natural meat bar
A local butcher’s shop in Islington, London has ‘created’ what they claim is the ultimate protein bar. The bars are 100% natural, meaning no added ingredients, and they certainly pack a punch with their high protein content.
- Red meat contains, on average, 20-24g of protein per 100g (when raw) and cooked red meat contains 27-35g of protein per 100g (cooked weight)
- Any food or drink which provides at least 12% of its energy from protein — as almost all red meat does1 — is authorised to include this important health message on packaging and marketing materials
- Some cuts, such as lean rump (18%) or pork chops (20%) contain an even higher percentage of energy in the form of protein.
So what’s new about these bars? Well, not much. The bars are actually full of nature’s own protein – red meat. Yes, that’s right red meat, which is naturally rich in protein and helps build and repair muscles. The protein bars are even available in the nation’s three favourite red meats, beef, lamb and pork.
Master butcher, Chris Godfrey of Godfreys Butchers who ‘created’ the 100% natural protein bar said:
“We created these ultimate protein bars to celebrate the Rugby World Cup, and to highlight that we have one of the richest and natural sources of protein readily available to us just by including beef, lamb and pork in the diet. When I see people buying manufactured protein bars and powders, it does frustrate me and I want to tell them that eating red meat will provide them with the protein their bodies need. Hopefully, with these new red meat protein bars I can convey the message that there’s a natural and enjoyable way to get protein."
The protein bars will be available for a limited time priced £1.40. Customers can either buy the protein bars cooked, to eat on the go or raw to enjoy at home as part of a meal.