Sports nutrition has grown from a set of niche bodybuilding products to a mainstream category for anyone who is serious about regular exercise. The business has seen incredible growth in the UK, trebling over the last 10 years and still growing at 15% year on year.
But more importantly than the sheer size of the market is the understanding of how consumers move from entry level brands – widely available on the high street – into discount own-brand product. As people learn to understand the product, they want greater transparency on the product make-up and, more importantly, understand the “premium pricing” of entry brands cannot be justified. In other words, they realise they can have more control of their intake whilst paying considerably less.
BULK POWDERS™ (est. 2004) has a wide range of nutrition products and has benefited from widespread adoption by informed members of the gym community, strong word of mouth and its everyday low pricing.
BULK POWDERS™’ products cover all the key training goals, including bulking, lean mass, endurance and weight loss.
- £10 off orders over £50 for new customers first orders – click here and use the code NEW10 (expires 30/09/2014)
- £5 off orders over £25 for new customers first orders – click here and use the code NEW5 (expires 30/09/2014)