Brynwood Partners announces the sale of Balance Bar Company to NBTY
Balance Bar, founded in 1992, and acquired by Brynwood VI from Kraft Foods, Inc. in 2009, has been an innovator in the nutrition/energy bar category. The Company, which is headquartered in Valhalla, NY, is one of the leading brands in the high growth $1 billion nutrition/energy bar category. Balance Bar enjoys a strong and loyal consumer following and has some of the most recognized bars in the industry. Balance Bar products offer a unique combination of great taste and lasting energy through balanced nutrition.
Hendrik J. Hartong III, Chairman, Balance Bar and Senior Managing Partner, Brynwood Partners, said,
Houlihan Lokey Capital served as the investment banking advisor to Balance Bar.
Source: Brynwood Partners