UK’s biggest fitness expo continues to set benchmark
In what has been a defining year of international expansion for Honiley-based BodyPower, the domestic offering at Birmingham’s National Exhibition Centre continues to set the benchmark as the most celebrated and comprehensive fitness event in the UK.
Having successfully launched BodyPower Expo in Mumbai, India, BodyPower Expo has concluded its sixth consecutive outing in the UK. Organisers of the show have reported an incredible 15% increase on last year’s visitor numbers, with 61,353 visitors passing through the doors across the three day event.
As parliament and national media continue to debate obesity, physical activity and diet, BodyPower visitor numbers are evidence that health and fitness is fast becoming a national obsession. Even in this recessionary period, the fitness industry has grown its total market value by 4%, the member base by 8.3% and the number of fitness facilities by 3.9%.
Home to superstar athletes and some of the most revered trainers and nutritionists on the planet, the Super Theatre was a central attraction. This auditorium hosted an array of the fitness professionals offering Q&A sessions on training and nutrition. In association with British Weightlifting, the Olympic weightlifting area returned as a key feature. Showcasing some of Britain’s top competitors, including Olympic and Paralympic athletes and coaches with demonstrations and practical interactive sessions. The Beach Body Stage also returned to give a chance to get up close to some of the world’s leading fitness models.
A selection of guest speakers were also on stage at The Academy providing training information and a varied mix of processes, ideologies and balanced views across a packed three day schedule of seminars and discussions surrounding nutrition, training, fat loss and hypertrophy.
The official IFBB sanctioned BodyPower Pro was the only pro show taking place in the UK in 2014. BodyPower Pro featured top names from the world of bodybuilding battling it out in a 212 class, women’s Figure and for the first time ever in the UK, BodyPower Pro welcomed a Pro Wheelchair class. Names included IFBB and WBFF Pro Wheelchair athlete Nick Scott and IFBB Pro Wheelchair athlete Daniel Smith.
New Product Launches
In addition to all of the practical demonstration, competition and learning areas, BodyPower Expo played host to hundreds of exhibitors across all areas of the health and fitness market.
Launching at the show was Twist, a new concept in the ready to drink market. Twist is a blend of real coffee granules and whey protein. Providing 17 grams of protein and 73mg of caffeine, the combination of ingredients and product design makes Twist portable and simple to use with plans to expand globally by the end of the year.
Legacy Performance Sportswear is a new sports clothing brand bringing quality and affordability to the sport and fitness industry. The Legacy brand supplies compression wear, gym gear and performance clothing, providing same brand accessibility to sportsmen and women, from fitness enthusiasts to Olympians.
Check launched its new training aid to the UK market,. Aimed at professional and recreational athletes requiring strength, explosive power, skill and coordination, as well as coaches and medical experts, Check helps users to optimise training, avoid over-training and reduce injuries by assessing their neuromuscular readiness and recovery.
First time exhibitors Protein Pouch launched an innovative new approach to training nutrition, which aims to help fit into busy lifestyles. Fully nutritionally tested, Protein Pouch’s individual chicken portions and three types of mash provide balanced, powerful nutrition, and were available for the first time at BodyPower 2014 alongside Veggie Pouches.
Another new comer hoping to pave the way in science within the sports supplementation arena was Transdermal Technology. Ben Coomber, the owner and creator of Transdermal Technology, said: