Plant powered protein
Founded in 2011, Bristol based BodyMe has been welcomed into the world of health food products with open arms. It’s range of superfood powders and green tea have been a hit with natural and organic retailers and the companies next move could well prove that it has even more to offer.
Pro-vegan campaigners will often argue that the nutrients of an omnivorous diet can easily be met with a plant only diet. Whilst it certainly is possible to achieve this in theory, in the real world it is actually very difficult. The problem is that to get the same dosage of quality of nutrients from plants alone would required munching through a huge quantity and variety of plants. One area in particular is protein, where vegans claim to be able to match protein in quantity, but when it comes to amino-acid profile there are clear deficiencies.
At Natural and Organic Products Europe 2016, BodyMe were launching a new range of vegan protein bars, and to wild praise with their Raw Cacao Orange Protein Bar making it as finalist in the Best New Organic Food Product award at the show’s award scheme. Unlike many of the plant based protein bars on the market BodyMe’s protein bars do not use soy, but rather hemp, rice and pea protein. By combining high quality plant proteins in this way, BodyMe are able to offer a complete amino-acid profile from plant sources alone with having to chew your way through a greenhouse in the process. The bars contain over 26% protein which contain all 9 essential amino acids. In addition they are also high in a number of vitamins and minerals.
The protein bars should be available shortly from natural and organic retailers as well as direct from the BodyMe Website.