Raft of support for quality meat alternatives
In the wake of growing criticism around the carbon footprint of meat production and an increased focus on plant sources of protein for diets, a new set of guidelines have be issued by a 12-member expert committee convened by the US Departments of Health & Human Services (HHS) and Agriculture (USDA).
The new recommendations call for healthy eating and food production that is environmentally sound, particularly when it comes to how the consumption of protein.
The committee’s 2015 USDA Guidelines recommendations include:
- Adopting a healthy eating pattern with fewer red and processed meats
- Understanding the relationship between good nutrition and good for the environment
- Incorporating a diet higher in plant-based foods and lower in animal-based foods for less environmental impact (greenhouse gas emissions, land use, water use, and energy use)
Celebrating the introduction of these new recommendations is Beyond Beef, a brand of plant based meat substitute products made with 100 percent plant protein such as non-GMO pea protein. The company believes that a move away from intensive cattle farming represents a better way to feed the planet.
Ethan Brown, CEO and founder, Beyond Meat, comments:
"Our goal is to change the way people eat by offering a plant-based protein that has better nutrition while helping the environment, and the dietary guidelines advisory committee seems to support this direction"