UK health drink company launches mobile app
Aptitude Life, an energy and health drink company based in the UK, plans to aggressively market its products across multiple mobile Internet platforms by launching a health and fitness app for iPad, iPhone, and Android. The company has identified the growth of the energy drink market as a significant opportunity, and will leverage its brand marketing utilizing rapidly growing technology platforms.
Aptitude Life plans to develop and release a health and fitness app for the iPad, iPhone, and Android smartphone and tablet markets. The company cites the 25% growth in the beverage market over the last 5 years, as a significant opportunity for the company. By utilizing and leveraging technology platforms, the company plans to effectively compete for increased market share with larger companies such as Coke, Pepsi and Red Bull. By achieving a market penetration of only a half percent of beverage industry sales, the company would realize gross revenues of $50 million in highly profitable sales.
According to the research firm Mintel,
According to The New York Times, “Mobile marketing is the most powerful advertising medium ever invented.” The revolution driving this new marketing medium is the tremendous growth in Smart Phone sales that run Android and the iPhone OS. A new market report published this year from Transparency Market Research, reported that Smart phone sales in 2011 hit $468.9 million units, a 66.7% increase over 2010 sales of $282 million units, and sales are expected to reach $1.05 billion in 2015. Amazingly, Apple just reported that their iPad has sold more than 68 million units in the last two years, which is a feat that took five years for their iPhone.
According to the Pew Internet and American Life Project published in 2011, it found that one third of American adults own smart phones. The same study also found that smart phone owners are financially secure and well educated, with 59% of adults earning a household income of at least $75,000, and 48% of those had College degree. One of the questions Pew asked its respondents is what device they normally use to access the internet, and 25% of smart phone owners said that they usually go online using their phone, rather than with a computer.
Source: Aptitude Life