Fitness tech collaboration on new edition of smart watch
Today, Apple and Nike introduced Apple Watch Nike+, the latest result of a long-standing partnership that has seen Apple technology used in Nike footwear as well as some cross development for the Fuelband (read more).
Apple Watch Nike+ pairs exclusive Nike Sport Bands with Apple Watch Series 2, which features GPS, a two-times-brighter display, water resistance to 50 meters, a powerful dual-core processor and watchOS 3. It also includes exclusive Siri commands and iconic Nike watch faces along with deep integration with the new Nike+ Run Club app.
Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track pace, distance and route, so users can run without an iPhone. With the brightest display Apple has ever made, metrics are easy to read, no matter the sun’s glare, and if users decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters, for swimming.
The Nike Sport band is crafted from the same fluoroelastomer as the original Apple Watch Sport Band, but now it’s perforated for better ventilation and sweat management. The lightweight band is available in four vibrant, two-tone color combinations that are unique to the collection. Apple Watch Nike+ features two exclusive watch faces that can be personalized with apps like Activity Rings, Heart Rate, Stopwatch and Weather, helping runners stay informed at a glance.
Nike+ Run Club
The Run Club app is built into Apple Watch Nike+ and accessed from the watch face, so users can get going with a quick tap. The Nike+ Run Club app offers daily motivation through reminders, challenges from friends and alerts informing when the weather is right to get outside. Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist.
Apple Watch Nike+ will be available to order from September 9th in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations retailing for $369-$399.