New look & taste for nut & seed bars
The fresh face of 9Bar was unveiled for the first time at the Natural & Organic Products Show with a new logo, new packaging and a new focus – to give ‘good energy, twice’. That means providing good, natural super-seed energy to anyone who eats a 9Bar, and also giving good, sustainable energy to families in Africa through its partnership with SolarAid.
“Good energy, twice”
Every bar is handmade using super seeds and other naturally high-fibre, gluten-free ingredients. The bars contain protein and provide a mix of nutritious ingredients, keeping you fuller for longer than other snacks and helping to avoid empty calories.
The brand has always supported good causes, and now it’s teamed up with UK charity SolarAid to make it really count. SolarAid provides solar lights to those who need them most across Africa, with the eventual goal of eradicating dangerous, expensive and toxic kerosene lamps. The impact these solar lights have is astonishing: just one of them can save a family over £130, provide light for over 1,000 extra hours of study, and eliminate half a tonne of CO2 emissions and toxic fumes.
To keep them in line with the new rebrand the bars will have an entirely new look, reduced sugar and reduced saturated fat.
- Original Lift – the original range with a few subtle changes. The Nutty and Organic bars have new recipes with no carob coating. The range also includes the Pumpkin and Peanut varieties.
- Cocoa Kick – a new look including Raspberry, Cashew, Coconut and Hazelnut flavours.
- Carob Hit – the same delicious original range plus a new addition. The range includes Flax,
- Breakfast Boost – all the bars from the Breakfast range with a brand new look, including Almond & Raspberry, Apricot & Strawberry, Cashew & Cocoa and Peanut & Raisin varieties.
Fruity and Original 9Bars, and an exciting new Chia Berry Bar will be joining soon.
“We’ve been supplying our handmade snack bars into independent health food retailers for many years, and we are extremely proud to see our bars stocked in so many stores and to know that our 9Bar range has grown consistently year on year over this time. Now, every 9Bar sold will provide natural, long lasting energy for UK consumers and help provide safe, clean light in Africa. That’s our mission: Good Energy, Twice. Everyone can get involved, as we aim to make a real difference when we re-launch our much loved brand in 2015. We hope to show our retail customers exactly what we stand for as a brand as well as continuing to provide a high quality nutritious product that really does hit the spot.”
Mark Gould, CEO, Wholebake