Sin without the sugar
Diabetes and weight gain are the global megatrends of our time. But small changes can provide big benefits. Consumers all around the world are attaching increasing importance to products with healthy and natural ingredients. They want appealing products that fit into their every-day routines, but without impairing their health due to sugar overload and synthetic additives.
3 Sinners is a brand that likes to take itself a little less seriously than many of the so-called health brands that exist today, with the aim of making it easier for people to take some sugar out of their diet. All through the humble cookie.
3 Sinners cookies include protein and fibre rich natural ingredients, and no sugar or gluten. Ingredients include dairy and nut proteins, antioxidant rich cacao, grass-fed butter, unsweetened dark chocolate, chicory root fibre, almonds, cage-free eggs, unsweetened desiccated coconut, whole nuts and seeds.
The 3 founders behind the start-up company all have day jobs and are keeping their identity anonymous until launch. Cookie production will be done through specialist contract manufacturer bakeries with the latest in order fulfillment technology deployed to manage the delivery of the cookies fresh from the factory. On the 22nd July they’re opening a special pre-sale pop-up store, themed “The New Way to Cheat”, on Indiegogo where they are challenging 500 people to cheat on their cravings and have a 28 day affair with a cookie.