Report uncovers layabout nation
It seems that spring has finally sprung, and while many Brits will be incentivised by the clement weather to take a break from the gym and exercise outdoors, new research from Mintel finds a worrying 30% of the nation admit they rarely or never do sport and exercise.
Today, a quarter (24%) of Brits admit they struggle to motivate themselves to exercise on their own, with cost being the number one reason for not using a public leisure centre or swimming pool (24%). One in five (20%) blame their lethargy on lack of time and as many as 15% of Brits admit to feeling uncomfortable going to the gym or swimming pool because they feel too unfit.
Michael Oliver, Senior Leisure Analyst said:
While a core group of Brits are not exercising, outdoor exercise remains alluring for consumers, with some 16% of all Brits claiming to often ride a bike outdoors for exercise, 14% running or jogging outdoors and 4% doing watersports such as surfing, sailing and rowing. Exercising in the comfort of our homes is also proving a draw – today, a quarter (23%) of Brits exercise in the comfort of their own home – using weights, workout videos and computer game workouts. And showing the importance of technology to today’s health conscious consumers, more than one in twenty (6%) use a health and fitness mobile app.
Overall, the research finds the nation’s men are more active than women, with just over a quarter (27%) admitting to little or no exercise compared to 34% of women. And it is the young who are the least likely to never or rarely participate in sport and exercise, with as many as one in five (19%) of 16-24s admitting that they do not do any. This compares to more than four in ten over 55s, including 41% of 55-64 year olds and 43% of over 65s.
People living in the Yorkshire and Humberside region are the biggest non-fitness culprits, some 34% admitting to little or no exercise, meanwhile, London boasts the highest level of participation, just a fifth (21%) rarely or never exercise.