• Kinetica sprints for gold with ambassador Desiree Henry

Kinetica sprints for gold with ambassador Desiree Henry

Kinetica Sports have announced that English 100 meter sprinter and hopeful for Rio this summer, Desiree Henry will be their new brand ambassador with a one-year partnership...
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  • Kanye West and adidas CMO

Kanye continues Adidas collaboration

Today, Adidas announced the cementing of its long-term relationship with creative pioneer Kanye West in the launch of Adidas + Kanye West, a Yeezy branded entity creating footwear, apparel and...
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  • Greg Whyte Merrell

Professor Greg Whyte fronts Merrell campaign

Professor Greg Whyte OBE, physical activity expert, sports scientist and Olympian is to front a new Merrell campaign promoting the benefits of getting outdoors and enjoying all that ‘nature’s gym’...
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Gelita win two prizes at once

Collagen protein manufacturer Gelita has been awarded "German Brand Award" for successful brand management in the category "Industry Excellence in Branding". The prize was...
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Sadiq Kahn to ban bikini ads

Adverts that promote lean or athletic physiques are to be banned from transport in London. The move will see and end to campaigns such as Protein World's that caused controversy...
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Vogue Williams joins Xinx brand launch

UK activewear range launches in London...
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  • BodyLad supplements

JLo fronts new BodyLab range

Health formulas for women...
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Vicky Pattison joins ladies of BodyPower

Geordie junglist representing female fitness...
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  • Jessica Ennis-Hill Big Waklies

Jessica Ennis-Hill extends Vitality partnership

Olympian promotes walkies for all...
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  • FITBIT TEAMS WITH SPORT RELIEF

Fitbit teams up with Sport Relief

Bid to raise £250k...
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