• python performance-contour compression leggings

Python Performance Kickstarter goes live

British sportswear company Python Performance has launched a Kickstarter campaign to take their new concept of compression/kinesio activewear to the masses...
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Manuka Life AW 16 Collection

Gym wear gets the Midas touch with the new Manuka Life AW16 collection, ‘The Midas Collection’, shot in Northern Ibiza adds a touch of romanticism with an emphasis on Japanese symbolism...
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Rise of the flats

As for the first time ever sales of women's trainers have over-taken those of high heels, we ask: does this shift indicate that fitness has become more fashionable than clubbing?
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  • London Fitness Fashion

Fashionistas cause sales of sportswear to sprint

New research estimates that sales of sports goods will reach a personal best of £7 billion in 2016, up 6% compared to 2015. The race in sales comes as more Brits are lacing up their trainers...
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  • stickman wine workout

Stickman Workouts gymwear

Rather than sporting the usual designs we have become accustomed to Stickman Workouts provide easy to follow t-shirt workouts that they can buy readymade or customise their own and share...
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  • Kanye West and adidas CMO

Kanye continues Adidas collaboration

Today, Adidas announced the cementing of its long-term relationship with creative pioneer Kanye West in the launch of Adidas + Kanye West, a Yeezy branded entity creating footwear, apparel and...
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Manuka Life launch SS16 collection

Botanical is the new black...
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The fresh Kickstarter that wasn’t afraid to fail

Fresh Kickstarter not afraid to fail...
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Vogue Williams joins Xinx brand launch

UK activewear range launches in London...
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MyProtein talk lifestyle at BodyPower

It has always been the HealthGauge ethos that health, vitality and looking good should be there to empower the everyman and not just the elite. Speaking to many of the leading companies...
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