Weight Management as a concept has been welcomed with open arms by the health world. No longer are people encouraged to aggressively lose weight without consideration as to the negative health effects of such actions. Rather, people are supported by products and services to arrive at, and maintain a healthy weight.
The factor that motivates many to consider improved weight management is discontent with body image. A breadth of surveys reveal that people are unhappy with their shape, and with obesity a growing public health issue worldwide, reducing fat is high on everyone’s agenda. Responding to this issue the food industry is innovating with a wide number of weight management products using the latest fat and calorie reduction ingredients. However, despite this innovation, sales of fat and calorie reduced products have currently stalled. With many consumers still turning instead to fad diets rather than observing fundamental nutritional principles, could attitudes to weight loss be a contributing factor?
Whole body vibration training also presents a fitness solution to maintain a weight loss of 5% or more. Supported by bluetooth and wi-fi connected smart bathroom scale technology, consumers can then monitor and maintain weight more intelligently.
