Strength can be defined as an individual’s ability to resist or exert force, determined by the area of muscle fibres used to generate force and also the level of intensity that can be drawn from the muscle. Strength is increasingly seen as desirable, not only amongst the elite but in all walks of life.
With an increase in the perceived desirability of strength, so too has the demand for protein increased; which has outgrown the gym and entered the mainstream market with the variety of protein products available to today’s consumers more varied than ever. Alongside and included in many of today’s muscle building supplements is creatine, an amino acid-like substance, occurring naturally in the human body, that acts to transport energy within muscles and other tissues. A combination of such nutrients can contribute to the building of muscle tissue and the metabolic processes which lead to strength.
Strength has also seen a revolution in the fitness world, where the internet is employed to mobilise enthusiasts outside of the traditional gym franchise confines, to join in the mysterious phenomenon of CrossFit: an exercise programme that employs a variety of functional exercises including bodyweight training.