For virtually any sport the combination of the right training and nutrition are crucial in delivering a winning performance.
According to reports the global sports nutrition market set to top $6 billion by 2018. Whilst historically the sports nutrition market was made up of an elite subculture, recent years have seen more “regular” people embracing fitness and developing a better understanding of, and demand for sports nutrition in the mainstream. Internationally, marathons as well as obstacle and endurance races are booming, not to mention an explosion in branded fitness regimes such as Zumba, CrossFit or even Bokwa.
A crucial change in modern sports and fitness is how the division between sexes has long been trodden into insignificance. Far from excluding themselves to cross trainers or the occasional yoga class, modern female fitness enthusiasts are diving into fitness more fearlessly than ever before, often to be found lifting weight that would challenge the average guy and not to mention leading the charge with new trends such as dance and functional training. PhD sponsored athlete Sian Toal speaks to HealthGauge about the recently launched PhD Women and the importance of sports nutrition for females. We also take a look at a number of other sports nutrition product launches at BodyPower Expo 2013.
A particular sporting discipline that is booming in popularity is cycling. Whether it’s escalating fuel prices and congestion, a drive for healthier lifestyle, post Olympic positivity or just the new cool that surrounds cycling, it is clearly a fitness trend that isn’t hitting the brakes.
However, with people taking up more sporting activities, so rises the potential risk of injury. There is never a good time to get injured so we take a look at some of the latest innovations in injury prevention from head to toe.
Strength can be defined as an individual’s ability to resist or exert force, determined by the area of muscle fibres used to generate force and also the level of intensity that can be drawn from the muscle. Strength is increasingly seen as desirable, not only amongst the elite but in all walks of life.
With an increase in the perceived desirability of strength, so too has the demand for protein increased; which has outgrown the gym and entered the mainstream market with the variety of protein products available to today’s consumers more varied than ever. Alongside and included in many of today’s muscle building supplements is creatine, an amino acid-like substance, occurring naturally in the human body, that acts to transport energy within muscles and other tissues. A combination of such nutrients can contribute to the building of muscle tissue and the metabolic processes which lead to strength.
Strength has also seen a revolution in the fitness world, where the internet is employed to mobilise enthusiasts outside of the traditional gym franchise confines, to join in the mysterious phenomenon of CrossFit: an exercise programme that employs a variety of functional exercises including bodyweight training.