Anaheim’s largest fitness weekend will feature over 300 of the most cutting edge companies who will be on hand to display fitness, health and well-being products and services, with many offering discounts and complimentary samples. Along with these new attractions, several fan-favorites are set to return including The Gracie US Nationals & Kids World Championships, MET-Rx presents Odd Haugen’s Strength Challenge, The Iron Man Naturally, CrossFit Kids, The USPA American Cup Powerlifting Championships, TBenchpress and Deadlift Championship, and The American Record Makers Olympic Weightlifting Competition. The Healthy Eating and Living Pavilion, housed on the Expo floor, returns with exhibits and demonstrations focusing on improving the health and well-being of attendees through better diet, cooking and life extension.
The Arnold Classic Europe EXPO accommodate the leading companies in the fitness industry: nutrition and sportswear companies, training equipment, healthy food, beauty, sports supplements, gym accessories, sports academies, and so on. With an increasing use of the exhibition space, the visual display that some brands put into the design of their booths is very noticeable, being increasingly elaborate and spectacular. National and international companies make the event an ideal showcase for their new product lines or find the easiest way to get distributors. ACE is a unique business opportunity. Arnold Classic Europe already has become a benchmark for both sports fans and companies in the business.
An Ocean of Plenty, or Not? Seafood provides sustenance for billions of people around the world. How can we sustain the supply itself in an industry that has become wrapped in issues of transparency, piracy, waste, and human rights concerns? Environmental, animal rights, and sustainability issues are increasingly at the forefront, especially for today’s millennial consumer. Consumers are looking for protein alternatives and companies are rushing to fill the void with plant-based (and insect-based) products. How important is protein to our survival and the health of our planet? Nurturing the soil, water conservation, recycling materials — these are part of the new green economy, but companies are increasingly finding that a true commitment to ‘sustainable’ practices needs to go deeper, becoming part of corporate culture and the way that company interacts with the local community. The local food movement has created a generation of newly aware and highly informed food consumers. As the market evolves into a more mainstream “good food” mentality, how will our food system be impacted as we scale up distribution, re-think retail, adapt to price fluctuations, ensure human rights and transparency, and continue to re-think food’s role in the world? Concepts to Watch. Exciting new ideas of what and who can feed us are spurred by entrepreneurial start-up zeal and necessity. Venture capitalists are pouring unprecedented amounts of financing into the food, beverage, and agriculture sectors.